Table of Contents

Introduction: The Language of Social Media; Philip Seargeant and Caroline Tagg.
PART I: THE PERFORMANCE OF IDENTITY ON SOCIAL MEDIA.
1. The Performance of a Ludic Self on Social Network(ing) Sites; Ana Deumert.
2. Hoaxes, Hacking and Humour: Analysing Impersonated Identity on Social Network Sites; Ruth Page.
3. 'Usually not one to complain but': Constructing Identities in User-generated Online Reviews; Camilla Vasquez.
4. Language Choice and Self-presentation in Social Media: The Case of University Students in Hong Kong; Carmen Lee.
5. Entextualization and Resemiotization as Resources for Identification in Social Media; Sirpa Lepp̃nen, Samu Kl̃, Henna Jousmki, Saija Peuronen and Elina Westinen.
PART II: THE CONSTRUCTION OF COMMUNITY ON SOCIAL MEDIA.
6. CoffeeTweets: Bonding around the Bean on Twitter; Michele Zappavigna.
7. Audience Design and Language Choice in the Construction and Maintenance of Translocal Communities on Social Network Sites; Caroline Tagg and Philip Seargeant.
8. Youth, Social Media and Connectivity in Japan; Toshie Takahashi.
9. Investigating Language Policy in Social Media: Translation Practices on Facebook; Aoife Lenihan.
10. Seeing Red: Social Media and Football Fan Activism; Frank Monaghan. The internet has revolutionised the way we live our lives in untold ways, but the most far-reaching is the impact it is having on the way we communicate. Social media sites in particular allow us to maintain friendships beyond geographical barriers, to build up and exploit networked contacts, and to cultivate a public image. And how we communicate online has a profound and lasting impact on language and society. This very timely book brings together a broad selection of the exciting and diverse research that is currently being conducted into language on social media sites including Facebook, Twitter, and TripAdvisor. Studies from leading language researchers, and those at the cutting edge of analysis into social media, explore the impact of social media on how we relate to each other, the communities we live in, and the way we manage and present a sense of self in twenty-first century society.