Table of Contents

Introduction.
Norms and rules.
Language.
Conversations.
Rituals.
Personality: the case of modernity.
Identity.
The modernization story as a reflexive frame.
The enigma of human reality. Drawing on a wide range of international examples & scenarios, this text examines key sociological concepts that we use to understand human behaviour such as norms, rules & meanings, language & discourse, ritual, & personality & identity construction.