Table of Contents

Table of Contents.
I. Contrastive, Cross-cultural and Intercultural Pragmatics.
1. Cultural Scripts and Intercultural Communication.
2. Compliment and Compliment Response Research: A Cross-Cultural Survey.
3. Telephone Conversation Openings Across Languages, Cultures and Settings.
4. Intercultural (Im)Politeness and the Micro-Macro Issue.
5. Pragmatics East and West: Similar or Different?.
6. Intercultural Competence and Pragmatics Research: Examining the Interface Through Studies of Intercultural Business Discourse.
II. Interlanguage Pragmatics.
7. Exploring the Pragmatics of Interlanguage Pragmatics: Definition By Design.
8. Theoretical and Methodological Approaches in Interlanguage Pragmatics.
9. Pragmatic Challenges for Second Language Learners.
10. The Acquisition of Terms of Address in a Second Language.
11. Longitudinal Studies in Interlanguage Pragmatics.
12. The Pragmatics of English As a Lingua Franca.
III. Teaching and Testing of Second/Foreign Language Pragmatics.
13. Assessing Learnability in Second Language Pragmatics.
14. The Teaching of Speech Acts in Second and Foreign Language Instructional Contexts.
15. Correcting Others and Self-Correcting in Business and Professional Discourse and Textbooks..
16. Testing Interlanguage Pragmatic Knowledge.
IV. Pragmatics in Corporate Culture Communication.
17. Pragmatics and Research Into Corporate Communication.
18. Credibility in Corporate Discourse.
19. Corporate Crisis Communication Across Cultures.
20. The Pragmatics of Corporate Social Responsibility (Csr) Across Cultures.
21. Corporate Culture in a Global Age: Starbucks 8220;Social Responsibility8221; and the Merging of Corporate and Personal Interests.
Backmatter. This handbook provides a comprehensive overview, as well as breaking new ground, in a versatile and fast growing field. It contains 4 sections: Contrastive, Cross-cultural and Intercultural Pragmatics, Interlanguage Pragmatics, Teaching and Testing of Second/Foreign Language Pragmatics, and Pragmatics in Corporate Culture Communication, covering a wide range of topics, from speech acts and politeness issues to Lingua Franca and Corporate Crises Communication. The approach is theoretical, methodological as well as applied, with a focus on authentic, interactional data. All articles are written by renowned leading specialists, who provide in-depth, up-to-date overviews, and view new directions and visions for future research.