Table of Contents
"Obstructive marketing" : origins.
"Obstructive marketing" challenges.
Context.
Risk and dependency.
Asymmetric warfare.
The effect of the capital markets and sovereign wealth funds.
"Obstructive marketing" and asymmetric warfare : asymmetric obstructive marketing.
Protecting against "obstructive marketing".
Summary.
The future.
"Obstructive marketing" challenges.
Context.
Risk and dependency.
Asymmetric warfare.
The effect of the capital markets and sovereign wealth funds.
"Obstructive marketing" and asymmetric warfare : asymmetric obstructive marketing.
Protecting against "obstructive marketing".
Summary.
The future.
Open: eu03.alma.exlibrisgroup.com
Hyslop, Maitland
- Gower
2014
9781472416056
9781472416049
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