Semiotics of drink and drinking, The
Anthropological linguistics Drinking customs Semiotics
Continuum International Pub. Group
2012
EISBN 9781441124517
Cover; Halftitle; Seriespage; Title; Copyright; Contents; 1 Introduction; 2 Coffee; 3 Gin; 4 Water; 5 Colas and uncolas; 6 Wine; 7 Vodka; 8 Beer; Notes; Bibliography; Index.
Drink, as an embodied semiotic and material form, mediates social life. This book examines the fundamental nature of drink through a series of modular but connected ethnographic discussions. It looks at the way the materiality of a specific drink (coffee, wine, water, beer) serves as the semiotic medium for a genre of sociability in a specific time and place. As an explicitly comparative semiotic study, the book uses familiar and unfamiliar case studies to show how drinks with similar material properties are semiotically organized into very different drinking practices, including ethnographic.
Drink, as an embodied semiotic and material form, mediates social life. This book examines the fundamental nature of drink through a series of modular but connected ethnographic discussions. It looks at the way the materiality of a specific drink (coffee, wine, water, beer) serves as the semiotic medium for a genre of sociability in a specific time and place. As an explicitly comparative semiotic study, the book uses familiar and unfamiliar case studies to show how drinks with similar material properties are semiotically organized into very different drinking practices, including ethnographic.
