Objects of Affection : Semiotics and Consumer Culture, The
Consumer behavior Culture -- Semiotic models Language and culture Material culture Object (Aesthetics) Semiotics -- Psychological aspects Semiotics -- Social aspects sähkökirjat
Palgrave Macmillan
2010
EISBN 9780230109902
Cover; Contents; Acknowledgments; Part I: Semiotic Theory; 1 The Science of Signs; 2 Consumer Cultures; 3 Marketing Theory and Semiotics; Part II: Semiotic Applications; 4 Brands and Identity: We Are Our Brands; 5 The Objects of Our Affection; 6 Learning Games and Activities; 7 Coda; Bibliography; Index
In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.
In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.
