Guerrilla marketing : counterinsurgency and capitalism in Colombia
Counterinsurgency Insurgency Mass media and peace Mass media and war Propaganda Colombia e-böcker
University of Chicago Press
2018
EISBN 9780226590783
Preface: "before being a guerrilla, you are my child".
Introduction: guerrilla marketing.
An archaeology of media spectacle, 1974-2008.
Operation Christmas.
Operation Genuine.
The good life deferred and risks of remobilization.
Conclusion: the Colombian model.
Epilogue: Target Intimacy.
Introduction: guerrilla marketing.
An archaeology of media spectacle, 1974-2008.
Operation Christmas.
Operation Genuine.
The good life deferred and risks of remobilization.
Conclusion: the Colombian model.
Epilogue: Target Intimacy.
