Designer's research manual : succeed in design by knowing your clients + understanding what they really need, A
Commercial art Graphic arts
Rockport Pub 2017 Second edition, updated + expanded.EISBN 9781631594304
"Understanding the wishes of a client and the needs and preferences of the audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process."--Page 4 of cover.